Social Media Marketing (SMM) and Paid Advertising

Today, we’re addicted to social media just as much as our daily coffee hit.

For many, our phones are the last thing we see before we fall asleep and the first thing we look at when we wake up.

We log on daily for the latest gossip and news, and to stay connected with family and friends.

By sharing a constant stream of carefully crafted social content, GRG can connect brands with their audience in those moments, building loyalty, staying front of mind, or driving content consumption, website traffic leads and sales. 

But our team doesn’t stop at organic reach. We recognize the power of paid social media marketing to amplify our efforts, reaching even wider audiences through targeted ads on platforms like Facebook, Instagram, X, TikTok, LinkedIn, Snapchat and YouTube, as well as regional giants such as Weibo, WeChat, Douyin, Zalo and Kakao. Our expertise extends to crafting precision-targeted paid campaigns that complement our organic strategies, ensuring maximum visibility and engagement for your brand.

Our team is ready to brainstorm while taking all the planning, analysis, scheduling and publishing off your plate.

Traversing the social advertising landscape can be complex so we focus on identifying the right blend of social platforms, placement options, ad formats and content.

All this is unique to each brand, its target audience, the campaign goals, the conversion funnel stage and onsite UX.

Like everything we do as a digital agency, while our approach to social media advertising is scientific, our formula is simple:

Process + Smarts + Analysis + Tools = Success

It’s formulated and continuously optimised by our team in the Sydney HQ to deliver bottom-line results.

We believe successful social media advertising should be measured by more than just impressions and an effective social strategy will help grow your business, maintain your social presence, and engage with your audience. To achieve crucial brand cut-through and engagement on social platforms of all sizes our specialists can help you determine the most suitable type of content platform for your brand.

At GRG we create social media marketing strategies that increase your brand recognition, sales, and conversation rates and improve your return on ad spend.  We evaluate your space and tailor social media marketing strategies specifically devised for your brand and audience, with fully supported content planning.

We invest in social media talent and technology, and we have over 20 of the brightest minds running our social media marketing campaigns. With clients of all sizes across a wide range of industries, GRG has the breadth of experience and depth of social media advertising expertise you need.

GRG Social Media Marketing (SMM) and Paid Advertising

GRG SEM experts’ team are dedicated to addressing and resolving your digital marketing challenges. With a strong emphasis on data-driven insights, we continuously strive to comprehend the effectiveness of your strategies and provide informed recommendations from an educational standpoint.

Keyword Research and Analysis

To maximise the impact of your search engine marketing (SEM) efforts, we do thorough research and analysis tailored to your brand and the products or services you offer.

We also conduct an in-depth exploration of your consumer base to ensure that your marketing initiatives are enriched with relevant keywords, aligning with the search queries potential customers use to discover your brand online.

From here, our SEM approach focuses on maximizing ad performance through various strategies such as utilizing AI and machine learning to maximize conversions through automated bidding models, A/B testing, retargeting campaigns, and more.

This integrated approach ensures that every aspect of our SEM advertising works cohesively to engage our target audience effectively.

Google Ads Campaigns

Google Ads is popular with lots of businesses worldwide. People are much more likely to click on Google ads compared to other ads. Using Google Ads in your digital marketing can get you quick results, giving you instant satisfaction.

Bing Ads Campaigns

Bing Ads (or Microsoft Advertising) offers a cost-effective alternative to Google Ads by targeting a unique and diverse audience with lower competition and potentially lower costs. Integrating Bing Ads alongside Google Ads ensures broader market coverage and maximizes advertising efficiency and reach.

Google Merchant Centre and Google Shopping

GRG is positioned to facilitate the sale of your products through the influential platform of Google. Our services encompass support for Google Merchant Centre, providing a comprehensive platform for managing your eCommerce products on Google. We assist in navigating the intricate setup and management of the platform, including the uploading of product information such as pricing, descriptions, and images, allowing you to reap the benefits of an optimised Google listing effortlessly.

Get your business in front of more people with GRG SEM specialists. We keep the clicks up and costs down.

Ready to elevate your SMM and Paid Advertising game?

Let’s work together to unlock the full potential of social media marketing and Paid Advertising.

Get in touch with our experts and take the first step toward maximising your SMM performance and driving meaningful results.