GRG Digital Audit Services

Social Media (Paid)

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At GRG, we recognise the influential role of social media advertising in fostering business growth and interaction.

Our paid social media service provides a comprehensive range of solutions to optimise ad performance across various social platforms.

From detailed audits to strategic campaign structuring and in-depth analytics, we guarantee that your ad spend yields measurable outcomes. In the dynamic realm of social media, maintaining a competitive edge is essential.

Our thorough ad account and channel audit cover platforms like Meta, X, LinkedIn, TikTok, and Snapchat. We assess content, analytics, social media presence, and digital assets/platforms to establish a strong foundation for your paid social campaigns.

GRG Social Media (Paid)

Our service offerings include the following:

Aligning Campaign Objectives with Business Goals

Aligning your campaign objectives with your business goals is the cornerstone of our approach. We meticulously structure campaigns and establish clear naming conventions, ensuring that every element is strategically positioned to drive results aligned with your broader business strategy.

Target Audience

Understanding your audience is paramount. With our expertise, we delve deep into demographics, interests, behaviors, and geographic settings to ensure precision targeting. Leveraging custom audience options such as lookalikes and custom audiences, we optimise your campaigns for maximum impact. Additionally, we identify underperforming or overlapping audiences to refine your targeting further.

Bid Strategy & Budgets

Maximising the value of your ad spend is our priority. We guide you in choosing the right bidding strategy, whether automated or manual, and meticulously review budget allocation to ensure that each dollar is utilised effectively across campaigns, focusing on top-performing campaigns.

Ad Schedule and Frequency

Timing is everything. We craft optimised ad schedules tailored to your brand’s target audience and their peak active hours. Additionally, we set appropriate frequency capping to prevent over-exposure and ensure optimal viewability of your ads.

Placement & Ad Format

Your ad placement and format matter. We examine where your ads are displayed and select the right ad formats within the campaign to ensure they resonate with your audience while adhering to platform advertising policies.

Compliance and Policies

Compliance with platform advertising policies is crucial. Our team ensures that your ads comply with platforms’ advertising policies and that there are no disapproved ads or flagged content, safeguarding your ad performance.

Ad Creatives

The art of captivating your audience lies in compelling ad creatives. Our diagnostic assessment covers quality, relevance score, engagement rate, conversion rate, ad copy, call-to-action, and visual elements to ensure your ads leave a lasting impression.

Ad Messaging & Landing Page

Crafting a seamless user journey is key. We review your ad messaging for clarity, conciseness, relevance, and high resolution. Additionally, we ensure that your landing page is tied into the creative and has a good user journey flow, optimising the user experience and conversion potential.

Analytics & Tracking

Visibility into your campaign performance is essential. We ensure seamless integration of analytics and tracking to provide you with the insights needed to make informed decisions and optimise your campaigns effectively.

Data Analysis

Numbers tell a story. Our in-depth data analysis includes evaluating metrics such as likes, comments, costs, impressions, reach, clicks, click-through rate (CTR), conversion rate (CR), return on ad spend (ROAS), and cost per acquisition (CPA) to extract actionable insights from your campaign data.

Ready to elevate your social media advertising game?

Let’s work together to unlock the full potential of paid social media.

Get in touch with our experts and take the first step toward maximising your ad performance and driving meaningful results.