GRG Digital Media

Influencer Marketing

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Influencers are the new powerhouses of social media marketing, combining celebrity endorsements, digital PR, and word-of-mouth.

They work hard to create a highly engaged audience, built on credibility and trust, so teaming with the right influencer allows brands to amplify their message, product, or service to a targeted and captive audience. It can unlock expansive organic reach, stronger brand engagement and deeper connectedness with their audiences.

Our experienced Account Managers can help you develop the right Influencer marketing strategy: Matching your brand to leading KOLs with relevant audience profiles, running influencer campaigns at scale and building optimal digital strategies to support and take full advantage of the influencer activity.

Instagram is one of the leading social media networks for digital influencers: 60% of users say they learn about a product or service on the platform. The visual-based platform boasts high user engagement: 10 times higher than Facebook, 54 times higher than Pinterest and 84 times higher than Twitter.

Facebook, as one of the oldest and biggest social media platforms, is a great way for brands to reach a wide target market. Influencers on Facebook are not just famous people and celebrities, they can also be influential pages and/or groups. Facebook is a great platform for viral content including popular videos, memes, and other relatable content.

YouTube is a leader in long-form video content. The nature of the platform provides the perfect environment for influencers to create deep connections with their viewers: YouTube is key to reaching young audiences with 70% of teenage subscribers trusting influencer opinions over traditional celebrities and 4 in 10 millennials saying their favourite YouTube creators understand them better than their friends.

Bloggers are powerful storytellers. They build their followers by creating content that speaks to their loyal audience. Engaging bloggers is a great way for brands to have their brand story told through compelling, long-form content, allowing more content and information: Like YouTube, bloggers can explore the brand’s product or service in more detail than an Instagram post or 10 second Snapchat clip.

Having a strong influencer strategy is crucial.

It’s about understanding the brand’s needs, so that we can build a strategy that truly aligns with your vision and deliver measurable results.

Our team of GRG specialists develop, activate, and manage tailored influencer marketing campaigns based on your brand’s unique goals, from strategy development to influencer management and post-campaign analysis.

Real-time performance tracking is available on our data-driven dashboard and our specialists can provide timely analytical reports and recommendations for your campaign.

GRG Influencer Marketing

GRG SEM experts’ team are dedicated to addressing and resolving your digital marketing challenges. With a strong emphasis on data-driven insights, we continuously strive to comprehend the effectiveness of your strategies and provide informed recommendations from an educational standpoint.

Keyword Research and Analysis

To maximise the impact of your search engine marketing (SEM) efforts, we do thorough research and analysis tailored to your brand and the products or services you offer.

We also conduct an in-depth exploration of your consumer base to ensure that your marketing initiatives are enriched with relevant keywords, aligning with the search queries potential customers use to discover your brand online.

From here, our SEM approach focuses on maximizing ad performance through various strategies such as utilizing AI and machine learning to maximize conversions through automated bidding models, A/B testing, retargeting campaigns, and more.

This integrated approach ensures that every aspect of our SEM advertising works cohesively to engage our target audience effectively.

Google Ads Campaigns

Google Ads is popular with lots of businesses worldwide. People are much more likely to click on Google ads compared to other ads. Using Google Ads in your digital marketing can get you quick results, giving you instant satisfaction.

Bing Ads Campaigns

Bing Ads (or Microsoft Advertising) offers a cost-effective alternative to Google Ads by targeting a unique and diverse audience with lower competition and potentially lower costs. Integrating Bing Ads alongside Google Ads ensures broader market coverage and maximizes advertising efficiency and reach.

Google Merchant Centre and Google Shopping

GRG is positioned to facilitate the sale of your products through the influential platform of Google. Our services encompass support for Google Merchant Centre, providing a comprehensive platform for managing your eCommerce products on Google. We assist in navigating the intricate setup and management of the platform, including the uploading of product information such as pricing, descriptions, and images, allowing you to reap the benefits of an optimised Google listing effortlessly.

Get your business in front of more people with GRG SEM specialists. We keep the clicks up and costs down.

Ready to elevate your Digital Marketing game?

Trust GRG to be your partner in maximising the impact of your Digital Marketing campaigns.

Get in touch with our experts and take the first step toward maximising your digtial marketing performance and driving meaningful results.