About GRG

The inception and continued existence of GRG is rooted in the fundamental principle of trust. This enduring relationship serves as our cornerstone, a testament to our commitment to our partners. Our international expertise, which has been a core part of our identity since the beginning, has enabled us to provide exceptional value to our education partners for over a decade.

As an Australian-based, privately-owned entity, GRG was established by Salvador Klein, Brad Pickett, and William Bakhos.  Guiding the company’s direction is our Chief Executive Officer, Jacqueline Balsamo.  The genesis of GRG dates to 2009, a time when the media buying landscape was just starting to take shape. It was then that Salvador Klein and Brad Pickett, our first two co-founders, recognised the potential of creating a performance-based agency powered by global marketing intelligence.

A few years later, William Bakhos joined the duo, further solidifying GRG’s ownership structure. Over the years, GRG has evolved from a digital media buying powerhouse with a truly global presence, to what it is now, a fullly integrated agency. With offices and staff in Sydney, Brisbane, Cebu, Belgrade, Philippines and London, we’ve cultivated a globally-minded ethos from our very inception.

Our reputation as the preferred global expert for media buying solutions in the higher education sector is well-earned. Our insightful international market positioning has allowed us to quickly become the go-to experts in this field.

GRG’s rise to prominence is underscored by our track record of serving as a performance media buying partner to nearly half of the universities in Australia. This achievement demonstrates our unwavering dedication to excellence, a trait that is deeply ingrained in GRG’s DNA.