GRG Digital Media

Online Video Advertising

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The way we watch video content has changed.

Thanks to dynamic content platforms like YouTube, Facebook, Instagram, TikTok, and the rise of vloggers, we can deliver your video content in multiple environments and devices simultaneously.

Utilising a wide array of targeting options, in-video content, overlays and post-video options, GRG creates highly targeted and trackable video campaigns for users throughout the conversion funnel.

Our team is ready to help you get a competitive advantage by creating video ads that will increase your brand’s reach, build, and sustain loyalty, and keep your audience informed.

Using in-house and platform-based intelligence tools lets us customise the best-performing ad formats, identify the most engaged audience segments, and make informed decisions on campaign optimization based on the brand’s core business goals.

Each brand is unique, and our digital marketing teams develop strategies specific to each one, matching platforms and channels with the campaign goals, budgets, and timelines.

Powered by smart Al Algorithms, our approach allows you to maximise your ROI.

GRG’s deep insights and data-rich reporting provide feedback you can use to assess the effectiveness of your video content and understand how your audience segments engage with different content depending on where they are in the conversion funnel.

What is Mobile Advertising?

Mobile advertising is when companies pay to show ads on phones and tablets. The goal is to get people (users) to do something (take action) after seeing the ad, like buying something, signing up for an event, or joining an email list. Mobile ads can be in different types like text, images, animations, or videos.

Mobile Advertising vs Marketing Advertising

Mobile marketing is all about reaching and persuading people who use mobile phones. This can involve things like using social media, making sure your content shows up when people search on their phones, paying to put ads on mobile apps and websites, and other strategies.

When we talk about mobile advertising, we’re just focusing on the part of mobile marketing that involves paying to put ads on mobile phones.

The advantages of mobile Advertising

The convenience of mobile devices allows you to connect with your audience even when they’re not logged in to their computers.

Keep in mind that they are likely to use their mobile devices for activities like chatting with family and friends, browsing social media, and playing games.

This presents a great chance to connect with them through mobile advertising, as people aged 18 and older spend a significant amount of time on their mobile phones every day.

The beauty of mobile advertising is that it can reach your audience wherever they are – whether they’re at a coffee shop, on the bus, or even out hiking – if they have their mobile device and an internet connection.

Mobile devices can track the locations of their users, allowing you to use “geotargeting.” This means you can show targeted ads to users in specific areas while they are in those areas.

Using this approach helps you make the most of your ad budget by focusing your ads on relevant geographical segments.

Types of Mobile Advertising

There are five common types of mobile ads:

  1. Mobile banner Ads
  2. Interstitial Ads
  3. Push Notification Ads
  4. Social Media Ad
  5. In-App Advertisements

Use Keywords that are suitable for Mobile Ads

If you’re using search ads or banner ads with keywords, make sure the keywords you choose work well for mobile devices. This will help boost the chances of your ads appearing and bringing in the right visitors to your website.

GRG Online Video Advertising

GRG SEM experts’ team are dedicated to addressing and resolving your digital marketing challenges. With a strong emphasis on data-driven insights, we continuously strive to comprehend the effectiveness of your strategies and provide informed recommendations from an educational standpoint.

Keyword Research and Analysis

To maximise the impact of your search engine marketing (SEM) efforts, we do thorough research and analysis tailored to your brand and the products or services you offer.

We also conduct an in-depth exploration of your consumer base to ensure that your marketing initiatives are enriched with relevant keywords, aligning with the search queries potential customers use to discover your brand online.

From here, our SEM approach focuses on maximizing ad performance through various strategies such as utilizing AI and machine learning to maximize conversions through automated bidding models, A/B testing, retargeting campaigns, and more.

This integrated approach ensures that every aspect of our SEM advertising works cohesively to engage our target audience effectively.

Google Ads Campaigns

Google Ads is popular with lots of businesses worldwide. People are much more likely to click on Google ads compared to other ads. Using Google Ads in your digital marketing can get you quick results, giving you instant satisfaction.

Bing Ads Campaigns

Bing Ads (or Microsoft Advertising) offers a cost-effective alternative to Google Ads by targeting a unique and diverse audience with lower competition and potentially lower costs. Integrating Bing Ads alongside Google Ads ensures broader market coverage and maximizes advertising efficiency and reach.

Google Merchant Centre and Google Shopping

GRG is positioned to facilitate the sale of your products through the influential platform of Google. Our services encompass support for Google Merchant Centre, providing a comprehensive platform for managing your eCommerce products on Google. We assist in navigating the intricate setup and management of the platform, including the uploading of product information such as pricing, descriptions, and images, allowing you to reap the benefits of an optimised Google listing effortlessly.

Get your business in front of more people with GRG SEM specialists. We keep the clicks up and costs down.

Ready to elevate your online video advertising game?

Trust GRG to be your partner in maximising the impact of your Online Video Advertising campaigns.

Get in touch with our experts and take the first step toward maximising your online video advertising performance and driving meaningful results.