Optimise Campaigns.
Maximise their effectiveness.
Are you getting the most out of your digital advertising campaigns on Google and Bing?
If you want to ensure that your campaigns are aligned with your business objectives and set up for success, GRG’s new Google and Bing Search Digital Audit Service is here to help.
Our objective is to optimise your campaigns and maximise their effectiveness. Here are some key areas we focus on:
Aligning Campaign Objective with Business Objective and Campaign Set-Up Structures
We analyse your campaign’s objective and align it with your overall business goals. This includes evaluating the logical structure and naming convention of your campaigns to ensure they are organised and easy to manage.
Keywords, Ads, and Landing Pages
We review your keywords, ads, and landing pages to ensure they are clear, concise, in-sync, and relevant. By optimising these elements, we can improve your click-through rates and drive more qualified traffic to your website.
Ad Extensions
We make sure that you are utilising ad extensions such as callouts and sitelinks correctly. These extensions enhance your ads and provide additional information to potential customers, increasing your chances of capturing their attention and driving conversions.
Targeting
Our team of experts analyse your targeting settings, including demographics, geographic locations, time targeting, and device targeting. We take into account audience behaviors and interests to ensure that your ads reach the right people at the right time.
Bid Strategy & Budgets
Choosing the right bid strategy is crucial for maximising your return on investment. We help you select the most suitable bid strategy and ensure that your budget is sufficient and efficiently spent.
Compliance and Policies
We ensure that your ads comply with platforms’ advertising policies to avoid any disapproved ads or flagged content. This helps maintain a positive brand image and prevents unnecessary disruptions to your campaigns.
Negative Keywords
Using negative keywords is essential for avoiding irrelevant clicks and minimising costs. We identify and implement the right negative keywords to improve the efficiency of your campaigns.
Quality Score
Monitoring the quality score of each keyword is important for optimising your campaigns. We analyse the metrics and provide recommendations on what adjustments can be made to improve your quality score and overall campaign performance.
Audience & Remarketing
We assist in setting up remarketing campaigns and audiences efficiently. By targeting users who have previously interacted with your website, we help you stay top-of-mind and increase the likelihood of conversions.
Competitor Analysis
We conduct a thorough analysis of your brand’s competitors to identify opportunities for improvement. By understanding your competitive landscape, we can develop strategies to stay ahead and drive better results.
Analytics & Conversion Tracking
Achieving visibility on the right data is crucial for making informed decisions. We ensure seamless integration between your analytics platform and conversion tracking tools to provide accurate data and insights.
Performance
Finally, we closely monitor the performance of your campaigns, observing key performance indicators (KPIs) and trends over time. This allows us to make data-driven optimisations and continuously improve your campaign’s effectiveness.
Ready to achieve better results?
Don’t let your digital advertising campaigns fall short of their potential. With GRG’s Google and Bing Search Digital Audit Service, you can optimise your campaigns and achieve better results.
Contact us to get started on maximising your digital advertising success.