Conversion Rate Optimisation & UX

GRG’s strategic approach to Conversion Rate Optimisation (CRO) and User Experience (UX) strategies will make it easier and more likely for your site visitors to perform the actions you want them to perform. UX design and CRO should complement one another: UX design ensures that your website’s entire user flow matches users’ expectations, identifying and fixing potential areas of friction to ensure a smooth user experience.

Website and user-flow analysis is used to understand the user journey once they reach the site, and we can guide you through the process of removing obstacles in their path to make that journey more streamlined as they move towards the high value conversion actions. We provide insights into how different site content is relevant to users, depending on where they are in the conversion funnel, and the most effective way to structure the site so you can lead them through the UX with the right balance of information and calls to action. From the importance of above the fold content versus below the fold content, when to use standalone landing pages and finding the right form length, our friendly team is ready to help optimise your site and boost conversion rates, providing success with a long-term CRO strategy for your business. This approach yields benefits for organic, paid and referral traffic, as the on-site structure and UX will ultimately guide brands in how they build out their off-site content for advertising and marketing campaigns.

Our CRO techniques include A/B split testing and investigating site layout, proximity, colour, fields, and journey paths. We utilise all this information to test, tweak and optimise all aspects of your website, checking (and re-checking) what works and what doesn’t until we determine which combination of the above produces the highest conversion rates.

 

We believe that effective communication at the beginning of our collaboration enables us to create a “test path” that will provide measurable yet specific goals for revenue, customer loyalty and overall market share increase. Our CRO experts have developed and used the best tools in the industry for collecting and visualising data to make the quickest and most effective decisions. We also do so in such a way that you don’t need to update or make changes to your website code every time an on-site test is created. We make your digital marketing metrics easy to read, highlight important and relevant data, then relate it back to real-world business goals and help you integrate it with your campaigns.