Advertise in Zambia

Zambia has an internet penetration of 19 % so based on their total population of 16,717,332 people 3,167,934 are online, leaving 13,549,398 non-internet users.

Compare this to the African region which has an internet penetration of 20.7% with a total online population of 192,593,854 for the region as a whole.

Advertise in Zambia 2017-09-08T12:19:04+00:00

Specific data on Zambia is difficult to come by but based on the aggregate data for the African region and extrapolated results there are:

1,796,896

households (10.7%) with internet access at home

1,657,511

households (9.9%) with a computer

78,846

households (0.5%) with a fixed broadband subscription

2,908,502

households (17.4%) with an active mobile broadband subscription

12,294,143

(73.5%) mobile cellular telephone subscriptions

194,234

(1.2%) fixed telephone subscriptions

Zambia is one of the countries which has lower total internet advertising growth and lower mobile internet penetration.

Only a handful of countries have relatively low mobile internet penetration coupled with low growth in total internet advertising revenue. Internet speed is one of the contributing factors. Nevertheless, these countries are still expected to have mobile internet penetration rates above 60% in 2019.

Sources: internetlivestats.com, itu.int, Global entertainment and media outlook 2015–2019, PwC, Ovum

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