Advertise in the United States

United States has an internet penetration of 88.5% so based on their total population of 324,118,787 people 286,942,362are online, leaving 37,176,425 non-internet users.

Compare this to the North America region which has an internet penetration of 87.9% with a total online population of 313,867,363 for the region as a whole.

Advertise in the United States 2017-08-31T23:34:31+00:00

United States’s internet advertising sector is a $73.6B industry, segmented as follows:

Display Advertising

amounts to $20422M (27.7% of the total) and will grow by an annual CAGR of

7.86%

Video Advertising

amounts to $7635M (10.3% of the total) and will grow by an annual CAGR of

12.29%

Search Advertising

amounts to $31B (42.1% of the total) and will grow by an annual CAGR of

5.66%

Social Media Advertising

amounts to $11,852,1M (16.1% of the total) and will grow by an annual CAGR of

15.60%

59% of the population (191,230,084) are on social media, they spend an average of 1.7 hours per day on social platforms, 52% of them use their mobile devices to access social platforms which makes sense because 81% of the population has a mobile phone.

Classifieds Advertising

amounts to $2,710.9M (3.7% of the total) and will grow by an annual CAGR of

0.92%

Mobile Advertising

as a standalone segment, including parts of the above segments, is growing fast and will amount to

$62.129B

United States’s annual growth:

+4%

internet users

+3%

active social media users

+4%

mobile subscriptions

+6%

active mobile social users

Digital Device Ownership

85%

mobile phone

57%

smart phone

72%

PC

35%

tablet

N/A

TV Streaming Device

10%

Handheld Gaming Console

12%

E-Reader Device

N/A

Wearable Tech Device

Time Spent with Media

4h 15m

Average daily use of the internet (PC/Tablet)

1h 55m

Average daily use of the internet (Mobile)

1h 43m

Average daily use of social media (any device)

3h 18m

Average daily use of television

Frequency of Internet Use

79%

Every day

14%

Once per week

6%

Once per month

<1%

Less than once per month

Share of web traffic by device

65%

PC

27%

Mobile

8%

Tablet

0.18%

Other devices

Top Active Social Platforms

41%

Facebook

26%

Facebook Messenger

9%

Skype

12%

Google+

11%

LinkedIn

17%

Twitter

15%

Instagram

15%

Pinterest

8%

Tumbler

Mobile Activities

34%

Mobile Messengers

31%

Watching videos

28%

Playing games

31%

Banking

38%

Maps

E-Commerce By Device (past 30 days)

66%

Purchased a product or service online

71%

Searched online for a product of service

69%

Visited an online retail store

60%

Made an online purchase via PC

26%

Made an online purchase via Mobile

United States is one of the countries which has lower total internet advertising growth and higher mobile internet penetration.

These countries tend to have larger economies and have relatively mature internet advertising sectors and large middle classes that have fuelled demand for smartphones and tablets.

Sources: internetlivestats.com, internetworldstats.com, itu.int, Digital IN 2016 WeAreSocial, Global entertainment and media outlook 2015–2019, PwC, Ovum

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