Advertise in Uruguay

Uruguay has an internet penetration of 65 % so based on their total population of 3,444,071 people 2,238,991 are online, leaving 1,205,080 non-internet users.

Compare this to the American region which has an internet penetration of 66.0% with a total online population of 650,874,036 for the region as a whole.

Advertise in Uruguay 2017-09-08T23:09:13+00:00

Specific data on Uruguay is difficult to come by but based on the aggregate data for the American region and extrapolated results there are:

2,067,190

households (60.0%) with internet access at home

2,197,225

households (63.8%) with a computer

619,043

households (18.0%) with a fixed broadband subscription

2,672,402

households (77.6%) with an active mobile broadband subscription

3,723,158

(108.1%) mobile cellular telephone subscriptions

875,908

(25.4%) fixed telephone subscriptions

Uruguay is one of the countries which has higher total internet advertising growth but lower mobile internet penetration.

This means there is plenty of room for growth but mobile internet penetration will remain relatively low even in 2019 as smartphones are prohibitively expensive for a sizeable proportion of the population. Poor Internet infrastructure and slow adoption of fixed broadband slowed the early development of Internet advertising in many of these markets, but this is set to change as an emerging middle classes boosts consumption and economic growth increases advertising budgets.

Sources: internetlivestats.com, itu.int, Global entertainment and media outlook 2015–2019, PwC, Ovum

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