Advertise in the United Kingdom

United Kingdom has an internet penetration of 92.6% so based on their total population of 65,111,143 people 60,273,385 are online, leaving 4,837,758 non-internet users.
Compare this to the Europe region which has an internet penetration of 73.5% with a total online population of 604,147,280for the region as a whole.

Advertise in the United Kingdom 2017-08-31T19:42:15+00:00

United Kingdom’s internet advertising sector is a $10,578.2M industry, segmented as follows:

Display Advertising

amounts to $1,099.5M (10.4% of the total) and will grow by an annual CAGR of

7.11%

Video Advertising

amounts to $1,272.7M (12% of the total) and will grow by an annual CAGR of

19.22%

Search Advertising

amounts to $5,424.9M (51.3% of the total) and will grow by an annual CAGR of

3.07%

Social Media Advertising

amounts to $1,522.4M (14.4% of the total) and will grow by an annual CAGR of

-4.23%

59% of the population (38,415,574) are on social media, they spend an average of 1.5 hours per day on social platforms, 51% of them use their mobile devices to access social platforms which makes sense because 81% of the population has a mobile phone.

Classifieds Advertising

amounts to $1,258.7M (11.9% of the total) and will grow by an annual CAGR of

2.73%

Mobile Advertising

as a standalone segment, including parts of the above segments, is growing fast and will amount to

$4,970. 3M

United Kingdom’s annual growth:

+2%

internet users

0%

active social media users

-0.2%

mobile subscriptions

+3%

active mobile social users

Digital Device Ownership

92%

mobile phone

71%

smart phone

75%

PC

51%

tablet

21%

TV Streaming Device

N/A

Handheld Gaming Console

13%

E-Reader Device

4%

Wearable Tech Device

Time Spent with Media

3h 47m

Average daily use of the internet (PC/Tablet)

1h 33m

Average daily use of the internet (Mobile)

1h 29m

Average daily use of social media (any device)

2h 46m

Average daily use of television

Frequency of Internet Use

85%

Every day

11%

Once per week

3%

Once per month

1%

Less than once per month

Share of web traffic by device 

59%

PC

28%

Mobile

12%

Tablet

0.4%

Other devices

Top Active Social Platforms 

47%

Facebook

32%

Facebook Messenger

13%

Skype

14%

Google+

11%

LinkedIn

20%

Twitter

24%

WhatsApp

14%

Instagram

8%

Pinterest

Mobile Activities

43%

Mobile Messengers

30%

Watching videos

24%

Playing games

21%

Banking

34%

Maps

E-Commerce By Device (past 30 days)

43%

Purchased a product or service online

31%

Searched online for a product of service

24%

Visited an online retail store

32%

Made an online purchase via PC

37%

Made an online purchase via Mobile

United Kingdom is one of the countries which has lower total internet advertising growth and higher mobile internet penetration.
These countries tend to have larger economies and have relatively mature internet advertising sectors and large middle classes that have fuelled demand for smartphones and tablets.
Sources: internetlivestats.com, internetworldstats.com, itu.int, Digital IN 2016 WeAreSocial, Global entertainment and media outlook 2015–2019, PwC, Ovum

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