Advertise in Turkey

Turkey has an internet penetration of 58% so based on their total population of 79,622,062 people 46,196,720 are online, leaving 33,425,342 non-internet users.
Compare this to the Europe region which has an internet penetration of 73.5% with a total online population of 604,147,280 for the region as a whole.

Advertise in Turkey 2017-08-31T19:40:09+00:00

Turkey’s internet advertising sector is a $1,164.6M industry, segmented as follows:

Display Advertising

amounts to $317M (27.2% of the total) and will grow by an annual CAGR of

21.27%

Video Advertising

amounts to $87.8M (7.5% of the total) and will grow by an annual CAGR of

18.35%

Search Advertising

amounts to $574.4M (49.32% of the total) and will grow by an annual CAGR of

13.16%

Social Media Advertising

amounts to $100.8M (8.7% of the total) and will grow by an annual CAGR of

10.71%

53% of the population (617,238) are on social media, they spend an average of 2.5 hours per day on social platforms, 45% of them use their mobile devices to access social platforms which makes sense because 78% of the population has a mobile phone.

Classifieds Advertising

amounts to $84.6M (7.3% of the total) and will grow by an annual CAGR of

7.83%

Mobile Advertising

as a standalone segment, including parts of the above segments, is growing fast and will amount to

$478.4M

Turkey’s annual growth:

+10%

internet users

+5%

active social media users

+2%

mobile subscriptions

+13%

active mobile social users

Digital Device Ownership

86%

mobile phone

56%

smart phone

48%

PC

11%

tablet

4%

TV Streaming Device

N/A

Handheld Gaming Console

1%

E-Reader Device

5%

Wearable Tech Device

Time Spent with Media

4h 14m

Average daily use of the internet (PC/Tablet)

2h 35m

Average daily use of the internet (Mobile)

2h 32m

Average daily use of social media (any device)

2h 18m

Average daily use of television

Frequency of Internet Use

77%

Every day

16%

Once per week

4%

Once per month

3%

Less than once per month

Share of web traffic by device 

51%

PC

46%

Mobile

4%

Tablet

0.03%

Other devices

Top Active Social Platforms 

32%

Facebook

20%

Facebook Messenger

13%

Skype

15%

Google+

11%

LinkedIn

17%

Twitter

24%

WhatsApp

16%

Instagram

8%

Viber

7%

Vine

Mobile Activities

43%

Mobile Messengers

36%

Watching videos

28%

Playing games

35%

Banking

37%

Maps

E-Commerce By Device (past 30 days)

45%

Purchased a product or service online

54%

Searched online for a product of service

40%

Visited an online retail store

42%

Made an online purchase via PC

24%

Made an online purchase via Mobile

Turkey is one of the countries which has higher total internet advertising growth and lower mobile internet penetration.
This means there is plenty of room for growth but mobile internet penetration will remain relatively low even in 2019 as smartphones are prohibitively expensive for a sizeable proportion of the population. Poor Internet infrastructure and slow adoption of fixed broadband slowed the early development of Internet advertising in many of these markets, but this is set to change as an emerging middle classes boosts consumption and economic growth increases advertising budgets.
Sources: internetlivestats.com, internetworldstats.com, itu.int, Digital IN 2016 WeAreSocial, Global entertainment and media outlook 2015–2019, PwC, Ovum

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