Advertise in Tunisia

Tunisia has an internet penetration of 48.1 % so based on their total population of 11,375,220 people 5,472,618 are online, leaving 5,902,602 non-internet users.

Compare this to the African region which has an internet penetration of 20.7% with a total online population of 192,593,854 for the region as a whole.

Advertise in Tunisia 2017-09-08T11:33:16+00:00

Specific data on Tunisia is difficult to come by but based on the aggregate data for the African region and extrapolated results there are:

1,222,688

households (10.7%) with internet access at home

1,127,844

households (9.9%) with a computer

53,650

households (0.5%) with a fixed broadband subscription

1,979,075

households (17.4%) with an active mobile broadband subscription

8,365,485

(73.5%) mobile cellular telephone subscriptions

132,166

(1.2%) fixed telephone subscriptions

Tunisia is one of the countries which has higher total internet advertising growth but lower mobile internet penetration.

This means there is plenty of room for growth but mobile internet penetration will remain relatively low even in 2019 as smartphones are prohibitively expensive for a sizeable proportion of the population. Poor Internet infrastructure and slow adoption of fixed broadband slowed the early development of Internet advertising in many of these markets, but this is set to change as an emerging middle classes boosts consumption and economic growth increases advertising budgets.

Sources: internetlivestats.com, itu.int, Global entertainment and media outlook 2015–2019, PwC, Ovum

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