Advertise in Trinidad and Tobago

Trinidad and Tobago has an internet penetration of 69.1 % so based on their total population of 1,364,973 people 942,713 are online, leaving 422,260 non-internet users.

Compare this to the American region which has an internet penetration of 66.0% with a total online population of 650,874,036 for the region as a whole.

Advertise in Trinidad and Tobago 2017-09-12T14:56:56+00:00

Specific data on Trinidad and Tobago is difficult to come by but based on the aggregate data for the American region and extrapolated results there are:

819,280

households (60.0%) with internet access at home

870,816

households (63.8%) with a computer

245,342

households (18.0%) with a fixed broadband subscription

1,059,141

households (77.6%) with an active mobile broadband subscription

1,475,582

(108.1%) mobile cellular telephone subscriptions

347,145

(25.4%) fixed telephone subscriptions

Trinidad and Tobago is one of the countries which has higher total internet advertising growth but lower mobile internet penetration.

This means there is plenty of room for growth but mobile internet penetration will remain relatively low even in 2019 as smartphones are prohibitively expensive for a sizeable proportion of the population. Poor Internet infrastructure and slow adoption of fixed broadband slowed the early development of Internet advertising in many of these markets, but this is set to change as an emerging middle classes boosts consumption and economic growth increases advertising budgets.

Sources: internetlivestats.com, itu.int, Global entertainment and media outlook 2015–2019, PwC, Ovum

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