Advertise in Tonga

Tonga has an internet penetration of 46.6 % so based on their total population of 106,915 people 49,822 are online, leaving 57,093 non-internet users.

Compare this to the Asia Pacific region which has an internet penetration of 36.9% with a total online population of 1,506,275,447 for the region as a whole.

Advertise in Tonga 2017-09-01T01:03:22+00:00

Specific data on Tonga is difficult to come by but based on the aggregate data for the Asia Pacific region and extrapolated results there are:

41,692

households (39.0%) with internet access at home

38,503

households (36.0%) with a computer

9,559

households (8.9%) with a fixed broadband subscription

45,241

households (42.3%) with an active mobile broadband subscription

97,950

(91.6%) mobile cellular telephone subscriptions

12,080

(11.3%) fixed telephone subscriptions

Tonga is one of the countries which has lower total internet advertising growth and lower mobile internet penetration.

Only a handful of countries have relatively low mobile internet penetration coupled with low growth in total internet advertising revenue. Internet speed is one of the contributing factors. Nevertheless, these countries are still expected to have mobile internet penetration rates above 60% in 2019.

Sources: internetlivestats.com, itu.int, Global entertainment and media outlook 2015–2019, PwC, Ovum

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