Advertise in Thailand

Thailand has an internet penetration of 42.7% so based on their total population of 68,146,609 people 29,078,158 are online, leaving 39,068,451 non-internet users.

Compare this to the Asia Pacific region which has an internet penetration of 36.9% with a total online population of 1,506,275,447 for the region as a whole.

Advertise in Thailand 2017-08-31T19:44:01+00:00

Thailand’s internet advertising sector is a $363.1M industry, segmented as follows:

Display Advertising

amounts to $135M (37.18% of the total) and will grow by an annual CAGR of

12.56%

Video Advertising

amounts to $41.7M (14.49% of the total) and will grow by an annual CAGR of

16.23%

Search Advertising

amounts to $77.3M (21.29% of the total) and will grow by an annual CAGR of

7.6%

Social Media Advertising amounts

to $83.6M (23% of the total) and will grow by an annual CAGR of

5.94%

56% of the population (38,162,101) are on social media, they spend an average of 2.9 hours per day on social platforms, 50% of them use their mobile devices to access social platforms which makes sense because 69% of the population has a mobile phone.

Classifieds Advertising

amounts to $25.5M (7% of the total) and will grow by an annual CAGR of

7.09%

Mobile Advertising

as a standalone segment, including parts of the above segments, is growing fast and will amount to

$234.8M

Thailand’s annual growth:

+21%

internet users

+19%

active social media users

-15%

mobile subscriptions

+21%

active mobile social users

Digital Device Ownership

96%

mobile phone

64%

smart phone

27%

PC

11%

tablet

2%

TV Streaming Device

N/A

Handheld Gaming Console

1%

E-Reader Device

1%

Wearable Tech Device

Time Spent with Media

4h 45m

Average daily use of the internet (PC/Tablet)

3h 53m

Average daily use of the internet (Mobile)

2h 52m

Average daily use of social media (any device)

2h 27m

Average daily use of television

Frequency of Internet Use

97%

Every day

3%

Once per week

<1%

Once per month

<1%

Less than once per month

Share of web traffic by device

50%

PC

45%

Mobile

5%

Tablet

N/A

Other devices

Top Active Social Platforms

32%

Facebook

29%

Line

28%

Facebook Messenger

22%

Google+

19%

Instagram

14%

Twitter

11%

Pinterest

11%

Whatapp

10%

Skype

10%

LinkedIn

Mobile Activities

40%

Mobile Messengers

33%

Watching videos

33%

Playing games

30%

Banking

32%

Maps

E-Commerce By Device (past 30 days)

44%

Purchased a product or service online

48%

Searched online for a product of service

40%

Visited an online retail store

39%

Made an online purchase via PC

31%

Made an online purchase via Mobile

Thailand is one of the countries which has higher total internet advertising growth and lower mobile internet penetration.

This means there is plenty of room for growth but mobile internet penetration will remain relatively low even in 2019 as smartphones are prohibitively expensive for a sizeable proportion of the population. Poor Internet infrastructure and slow adoption of fixed broadband slowed the early development of Internet advertising in many of these markets, but this is set to change as an emerging middle classes boosts consumption and economic growth increases advertising budgets.

Sources: internetlivestats.com, internetworldstats.com, itu.int, Digital IN 2016 WeAreSocial, Global entertainment and media outlook 2015–2019, PwC, Ovum

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