Advertise in Swaziland

Swaziland has an internet penetration of 27.8 % so based on their total population of 1,304,063 people 362,921 are online, leaving 941,142 non-internet users.

Compare this to the African region which has an internet penetration of 20.7% with a total online population of 192,593,854 for the region as a whole.

Advertise in Swaziland 2017-09-08T22:04:58+00:00

Specific data on Swaziland is difficult to come by but based on the aggregate data for the African region and extrapolated results there are:

140,170

households (10.7%) with internet access at home

129,297

households (9.9%) with a computer

6,151

households (0.5%) with a fixed broadband subscription

226,883

households (17.4%) with an active mobile broadband subscription

959,025

(73.5%) mobile cellular telephone subscriptions

15,152

(1.2%) fixed telephone subscriptions

Swaziland is one of the countries which has lower total internet advertising growth and lower mobile internet penetration.

Only a handful of countries have relatively low mobile internet penetration coupled with low growth in total internet advertising revenue. Internet speed is one of the contributing factors. Nevertheless, these countries are still expected to have mobile internet penetration rates above 60% in 2019.

Sources: internetlivestats.com, itu.int, Global entertainment and media outlook 2015–2019, PwC, Ovum

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