Advertise in Senegal

Senegal has an internet penetration of 23.4 % so based on their total population of 15,589,485 people 3,647,939 are online, leaving 11,941,546 non-internet users.

Compare this to the African region which has an internet penetration of 20.7% with a total online population of 192,593,854 for the region as a whole.

Advertise in Senegal 2017-09-08T22:00:20+00:00

Specific data on Senegal is difficult to come by but based on the aggregate data for the African region and extrapolated results there are:

1,675,667

households (10.7%) with internet access at home

1,545,686

households (9.9%) with a computer

73,527

households (0.5%) with a fixed broadband subscription

2,712,278

households (17.4%) with an active mobile broadband subscription

11,464,710

(73.5%) mobile cellular telephone subscriptions

181,130

(1.2%) fixed telephone subscriptions

Senegal is one of the countries which has lower total internet advertising growth and lower mobile internet penetration.

Only a handful of countries have relatively low mobile internet penetration coupled with low growth in total internet advertising revenue. Internet speed is one of the contributing factors. Nevertheless, these countries are still expected to have mobile internet penetration rates above 60% in 2019.

Sources: internetlivestats.com, itu.int, Global entertainment and media outlook 2015–2019, PwC, Ovum

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