Advertise in Saudi Arabia

Saudi Arabia has an internet penetration of 64.7% so based on their total population of 32,157,974 people 20,813,695 are online, leaving 11,344,279 non-internet users.
Compare this to the Asia Pacific region which has an internet penetration of 36.9% with a total online population of 1,506,275,447 for the region as a whole.

Advertise in Saudi Arabia 2017-09-09T00:55:55+00:00

Saudi Arabia’s internet advertising sector is a $1,375.5M industry, segmented as follows:

Display Advertising

amounts to $384.4M (28% of the total) and will grow by an annual CAGR of

9.47%

Video Advertising

amounts to $74.9M (5.4% of the total) and will grow by an annual CAGR of

18.08%

Search Advertising

amounts to $766.6M (55.7% of the total) and will grow by an annual CAGR of

5.15%

Social Media Advertising

amounts to $92.2M (6.7% of the total) and will grow by an annual CAGR of

13.14%

35% of the population (481.425) are on social media, they spend an average of 2.9 hours per day on social platforms, 31% of them use their mobile devices to access social platforms which makes sense because 67% of the population has a mobile phone.

Classifieds Advertising

amounts to $57.4M (4.17% of the total) and will grow by an annual CAGR of

9.93%

Mobile Advertising as a standalone segment, including parts of the above segments, is growing fast and will amount to $616.4M of the total in 2020.
Saudi Arabia’s annual growth:

+5%

internet users

+20%

active social media users

+9%

mobile subscriptions

+25%

active mobile social users

Digital Device Ownership

91%

mobile phone

86%

smart phone

54%

PC

21%

tablet

7%

TV Streaming Device

N/A

Handheld Gaming Console

2%

E-Reader Device

5%

Wearable Tech Device

Time Spent with Media

4h 08m

Average daily use of the internet (PC/Tablet):

3h 46m

Average daily use of the internet (Mobile):

2h 56m

Average daily use of social media (any device):

1h 55m

Average daily use of television:

Frequency of Internet Use

86%

Every day

10%

Once per week

3%

Once per month

1%

Less than once per month

Share of web traffic by device 

39%

PC

55%

Mobile

5%

Tablet

0.14%

Other devices

Top Active Social Platforms 

25%

Facebook

20%

Facebook Messenger

14%

Skype

15%

Google+

11%

LinkedIn

20%

Twitter

13%

Snapchat

12%

Line

27%

WhatsApp

17%

Instagram

Mobile Activities

38%

Mobile Messengers

34%

Watching videos

28%

Playing games

26%

Banking

34%

Maps

E-Commerce By Device (past 30 days)

41%

Purchased a product or service online

52%

Searched online for a product of service

42%

Visited an online retail store

36%

Made an online purchase via PC

23%

Made an online purchase via Mobile

Saudi Arabia is one of the countries which has higher total internet advertising growth and lower mobile internet penetration.
This means there is plenty of room for growth but mobile internet penetration will remain relatively low even in 2019 as smartphones are prohibitively expensive for a sizeable proportion of the population. Poor Internet infrastructure and slow adoption of fixed broadband slowed the early development of Internet advertising in many of these markets, but this is set to change as an emerging middle classes boosts consumption and economic growth increases advertising budgets.
Sources: internetlivestats.com, internetworldstats.com, itu.int, Digital IN 2016 WeAreSocial, Global entertainment and media outlook 2015–2019, PwC, Ovum

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