Advertise in Rwanda

Rwanda has an internet penetration of 12.4 % so based on their total population of 11,882,766 people 1,478,216 are online, leaving 10,404,550 non-internet users.

Compare this to the African region which has an internet penetration of 20.7% with a total online population of 192,593,854 for the region as a whole.

Advertise in Rwanda 2017-09-08T21:54:27+00:00

Specific data on Rwanda is difficult to come by but based on the aggregate data for the African region and extrapolated results there are:

1,277,243

households (10.7%) with internet access at home

1,178,167

households (9.9%) with a computer

56,044

households (0.5%) with a fixed broadband subscription

2,067,379

households (17.4%) with an active mobile broadband subscription

8,738,741

(73.5%) mobile cellular telephone subscriptions

138,063

(1.2%) fixed telephone subscriptions

Rwanda is one of the countries which has lower total internet advertising growth and lower mobile internet penetration.

Only a handful of countries have relatively low mobile internet penetration coupled with low growth in total internet advertising revenue. Internet speed is one of the contributing factors. Nevertheless, these countries are still expected to have mobile internet penetration rates above 60% in 2019.

Sources: internetlivestats.com, itu.int, Global entertainment and media outlook 2015–2019, PwC, Ovum

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