Advertise in Russia

Russia has an internet penetration of 71.3% so based on their total population of 143,439,832 people 102,258,256 are online, leaving 41,181,576 non-internet users.
Compare this to the Europe region which has an internet penetration of 73.5% with a total online population of 604,147,280 for the region as a whole.

Advertise in Russia 2017-09-08T23:52:38+00:00

Russia’s internet advertising sector is a $3,744.2M industry, segmented as follows:

Display Advertising

amounts to $430.9M (11.5% of the total) and will grow by an annual CAGR of

8.84%

Video Advertising

amounts to $242M (6.5% of the total) and will grow by an annual CAGR of

20.65%

Search Advertising

amounts to $2,537.8M (67.8% of the total) and will grow by an annual CAGR of

11.07%

Social Media Advertising

amounts to $392.7M (10.5% of the total) and will grow by an annual CAGR of

5.96%

48% of the population (68,851,119) are on social media, they spend an average of 1.9 hours per day on social platforms, 30% of them use their mobile devices to access social platforms which makes sense because 72% of the population has a mobile phone.

Classifieds Advertising

amounts to $140.8M (3.8% of the total) and will grow by an annual CAGR of

0.09%

Mobile Advertising as a standalone segment, including parts of the above segments, is growing fast and will amount to $1250.9M of the total in 2020.
France’s annual growth:

+4%

internet users

+2%

active social media users

+4%

mobile subscriptions

+11%

active mobile social users

Digital Device Ownership

95%

mobile phone

61%

smart phone

80%

PC

33%

tablet

9%

TV Streaming Device

N/A

Handheld Gaming Console

 

11%

E-Reader Device

2%

Wearable Tech Device

Time Spent with Media

4h 40m

Average daily use of the internet (PC/Tablet):

1h 23m

Average daily use of the internet (Mobile):

1h 52m

Average daily use of social media (any device):

2h 16m

Average daily use of television:

Frequency of Internet Use

81%

Every day

15%

Once per week

4%

Once per month

<1%

Less than once per month

Share of web traffic by device 

83%

PC

12%

Mobile

5%

Tablet

0.01%

Other devices

Top Active Social Platforms 

39%

VK

32%

ODNOKLASSNIKI

24%

Facebook

6%

Facebook Messenger

19%

Skype

17%

Google+

15%

Viber

6%

LinkedIn

11%

Twitter

15%

WhatsApp

12%

Instagram

Mobile Activities

31%

Mobile Messengers

19%

Watching videos

17%

Playing games

15%

Banking

27%

Maps

E-Commerce By Device (past 30 days)

48%

Purchased a product or service online

64%

Searched online for a product of service

47%

Visited an online retail store

45%

Made an online purchase via PC

15%

Made an online purchase via Mobile

Russia is one of the countries which has lower total internet advertising growth and higher mobile internet penetration.
These countries tend to have larger economies and have relatively mature internet advertising sectors and large middle classes that have fuelled demand for smartphones and tablets.
Sources: internetlivestats.com, internetworldstats.com, itu.int, Digital IN 2016 WeAreSocial, Global entertainment and media outlook 2015–2019, PwC, Ovum

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