Advertise in Romania

Romania has an internet penetration of 58% so based on their total population of 19,372,734 people 11,236,186 are online, leaving 8,136,548 non-internet users.

Compare this to the Europe region which has an internet penetration of 73.5% with a total online population of 604,147,280 for the region as a whole.

Advertise in Romania 2017-09-09T00:04:34+00:00

Romania’s internet advertising sector is a $116.6M industry, segmented as follows:

Display Advertising

amounts to $47.7M (41% of the total) and will grow by an annual CAGR of

15.75%

Video Advertising

amounts to $5.1M (4.4% of the total) and will grow by an annual CAGR of

17.21%

Search Advertising

amounts to $40.4M (34.6% of the total) and will grow by an annual CAGR of

9.14%

Social Media Advertising

amounts to $15.6M (13.4% of the total) and will grow by an annual CAGR of

6.97%

Classifieds Advertising

amounts to $7.8M (6.7% of the total) and will grow by an annual CAGR of

5.08%

Mobile Advertising as a standalone segment, including parts of the above segments, is growing fast and will amount to $47.4M of the total in 2020.

Romania is one of the countries which has higher total internet advertising growth and lower mobile internet penetration.

This means there is plenty of room for growth but mobile internet penetration will remain relatively low even in 2019 as smartphones are prohibitively expensive for a sizeable proportion of the population. Poor Internet infrastructure and slow adoption of fixed broadband slowed the early development of Internet advertising in many of these markets, but this is set to change as an emerging middle classes boosts consumption and economic growth increases advertising budgets.

Sources: internetlivestats.com, internetworldstats.com, itu.int, Digital IN 2016 WeAreSocial, Global entertainment and media outlook 2015–2019, PwC, Ovum

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