Advertise in Oman

Oman has an internet penetration of 71.1 % so based on their total population of 4,654,471 people 3,310,260 are online, leaving 1,344,211 non-internet users.

Compare this to the Asia Pacific region which has an internet penetration of 36.9% with a total online population of 1,506,275,447 for the region as a whole.

Advertise in Oman 2017-09-09T00:52:07+00:00

Specific data on Oman is difficult to come by but based on the aggregate data for the Asia Pacific region and extrapolated results there are:

1,815,022

households (39.0%) with internet access at home

1,676,218

households (36.0%) with a computer

416,162

households (8.9%) with a fixed broadband subscription

1,969,555

households (42.3%) with an active mobile broadband subscription

4,264,203

(91.6%) mobile cellular telephone subscriptions

525,910

(11.3%) fixed telephone subscriptions

Oman is one of the countries which has higher total internet advertising growth but lower mobile internet penetration.

This means there is plenty of room for growth but mobile internet penetration will remain relatively low even in 2019 as smartphones are prohibitively expensive for a sizeable proportion of the population. Poor Internet infrastructure and slow adoption of fixed broadband slowed the early development of Internet advertising in many of these markets, but this is set to change as an emerging middle classes boosts consumption and economic growth increases advertising budgets.

Sources: internetlivestats.com, itu.int, Global entertainment and media outlook 2015–2019, PwC, Ovum

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