Advertise in Nigeria

Nigeria has an internet penetration of 46.1 % so based on their total population of 186,987,563 people 86,219,965 are online, leaving 100,767,598 non-internet users.

Compare this to the African region which has an internet penetration of 20.7% with a total online population of 192,593,854 for the region as a whole.

Advertise in Nigeria 2017-08-31T19:22:47+00:00

Specific data on Nigeria is difficult to come by but based on the aggregate data for the African region and extrapolated results there are:

20,098,728

households (10.7%) with internet access at home

18,539,675

households (9.9%) with a computer

881,915

households (0.5%) with a fixed broadband subscription

32,532,330

households (17.4%) with an active mobile broadband subscription

137,513,084

(73.5%) mobile cellular telephone subscriptions

2,172,557

(1.2%) fixed telephone subscriptions

Nigeria is one of the countries which has higher total internet advertising growth but lower mobile internet penetration.

This means there is plenty of room for growth but mobile internet penetration will remain relatively low even in 2019 as smartphones are prohibitively expensive for a sizeable proportion of the population. Poor Internet infrastructure and slow adoption of fixed broadband slowed the early development of Internet advertising in many of these markets, but this is set to change as an emerging middle classes boosts consumption and economic growth increases advertising budgets.

Sources: internetlivestats.com, itu.int, Global entertainment and media outlook 2015–2019, PwC, Ovum

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