Advertise in Netherlands

Netherlands has an internet penetration of 93.7% so based on their total population of 16,979,729 people 15,915,076 are online, leaving 1,064,653 non-internet users.
Compare this to the Europe region which has an internet penetration of 73.5% with a total online population of 604,147,280 for the region as a whole.

Advertise in Netherlands 2017-09-08T23:36:23+00:00

Netherlands’s internet advertising sector is a $1970.2M industry, segmented as follows:

Display Advertising

amounts to $288.6M (14.6% of the total) and will grow by an annual CAGR of

6.93%

Video Advertising

amounts to $131.6M (6.7% of the total) and will grow by an annual CAGR of

9.35%

Search Advertising

amounts to $1036.3M (52.6% of the total) and will grow by an annual CAGR of

5.7%

Social Media Advertising

amounts to $291.1M (14.7% of the total) and will grow by an annual CAGR of

-3.67%

Classifieds Advertising

amounts to $222.7M (11.3% of the total) and will grow by an annual CAGR of

0.28%

Mobile Advertising as a standalone segment, including parts of the above segments, is growing fast and will amount to $548.5M of the total in 2020.
Netherlands is one of the countries which has lower total internet advertising growth and higher mobile internet penetration.
These countries tend to have larger economies and have relatively mature internet advertising sectors and large middle classes that have fuelled demand for smartphones and tablets.
Sources: internetlivestats.com, internetworldstats.com, itu.int, Digital IN 2016 WeAreSocial, Global entertainment and media outlook 2015–2019, PwC, Ovum

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