Advertise in Malta

Malta has an internet penetration of 79.6 % so based on their total population of 419,615 people 334,056 are online, leaving 85,559 non-internet users.

Compare this to the European region which has an internet penetration of 77.6% with a total online population of 486,801,173 for the region as a whole.

Advertise in Malta 2017-09-12T15:15:43+00:00

Specific data on Malta is difficult to come by but based on the aggregate data for the European region and extrapolated results there are:

344,406

households (82.1%) with internet access at home

343,829

households (81.9%) with a computer

124,227

households (29.6%) with a fixed broadband subscription

328,004

households (78.2%) with an active mobile broadband subscription

506,040

(120.6%) mobile cellular telephone subscriptions

156,478

(37.3%) fixed telephone subscriptions

Some of this data is incongruous and even contradictory. This is due to the limited and disparate measurement that has taken place in countries like this. As the quality and sources of data become available we will endeavour to update these statistics as soon as possible. If you have access to more accurate data for this, or any other developing market in the world, please share it with us!

Malta is one of the countries which has lower total internet advertising growth but higher mobile internet penetration.

These countries tend to have larger economies and have relatively mature internet advertising sectors and large middle classes that have fuelled demand for smartphones and tablets.

Sources: internetlivestats.com, itu.int, Global entertainment and media outlook 2015–2019, PwC, Ovum

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