Advertise in Mali

Mali has an internet penetration of 12.2 % so based on their total population of 18,134,835 people 2,212,450 are online, leaving 15,922,385 non-internet users.

Compare this to the African region which has an internet penetration of 20.7% with a total online population of 192,593,854 for the region as a whole.

Advertise in Mali 2017-09-08T21:45:38+00:00

Specific data on Mali is difficult to come by but based on the aggregate data for the African region and extrapolated results there are:

1,949,259

households (10.7%) with internet access at home

1,798,055

households (9.9%) with a computer

85,532

households (0.5%) with a fixed broadband subscription

3,155,121

households (17.4%) with an active mobile broadband subscription

13,336,593

(73.5%) mobile cellular telephone subscriptions

210,704

(1.2%) fixed telephone subscriptions

Mali is one of the countries which has lower total internet advertising growth and lower mobile internet penetration.

Only a handful of countries have relatively low mobile internet penetration coupled with low growth in total internet advertising revenue. Internet speed is one of the contributing factors. Nevertheless, these countries are still expected to have mobile internet penetration rates above 60% in 2019.

Sources: internetlivestats.com, itu.int, Global entertainment and media outlook 2015–2019, PwC, Ovum

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