Advertise in Malaysia

Malaysia has an internet penetration of 68.6% so based on their total population of 30,751,602 people 21,090,777 are online, leaving 9,660,825 non-internet users.

Compare this to the Asia Pacific region which has an internet penetration of 36.9% with a total online population of 1,506,275,447 for the region as a whole.

Advertise in Malaysia 2017-08-31T19:27:11+00:00

Malaysia’s internet advertising sector is a $330.3M industry, segmented as follows:

Display Advertising

amounts to $96.4M (29% of the total) and will grow by an annual CAGR of

10.78%

Video Advertising

amounts to $41.6M (12.59% of the total) and will grow by an annual CAGR of

19.57%

Search Advertising

amounts to $99.2M (30% of the total) and will grow by an annual CAGR of

10.83%

Social Media Advertising

amounts to $67M (20.28% of the total) and will grow by an annual CAGR of

10.68%

59% of the population (18,143,445) are on social media, they spend an average of 3 hours per day on social platforms, 52% of them use their mobile devices to access social platforms which makes sense because 74% of the population has a mobile phone.

Classifieds Advertising

amounts to $26.2M (7.9% of the total) and will grow by an annual CAGR of

7.19%

Mobile Advertising as a standalone segment, including parts of the above segments, is growing fast and will amount to $176.9M of the total in 2020.

Malaysia’s annual growth:

+1%

internet users

7%

active social media users

+4%

mobile subscriptions

+7%

active mobile social users

Digital Device Ownership

96%

mobile phone

71%

smart phone

35%

PC

14%

tablet

4%

TV Streaming Device

N/A

Handheld Gaming Console

N/A

E-Reader Device

1%

Wearable Tech Device

Time Spent with Media

4h 38m

Average daily use of the internet (PC/Tablet):

3h 37m

Average daily use of the internet (Mobile):

3h 00m

Average daily use of social media (any device):

2h 09m

Average daily use of television:

Frequency of Internet Use

77%

Every day

17%

Once per week

5%

Once per month

1%

Less than once per month

Share of web traffic by device

48%

PC

47%

Mobile

5%

Tablet

N/A

Other devices

Top Active Social Platforms

41%

Facebook

39%

Whatsapp

33%

Facebook Messenger

23%

Google+

23%

Wechat

22%

Instagram

17%

Line

16%

Twitter

13%

Skype

11%

Linkedin

Mobile Activities

56%

Mobile Messengers

43%

Watching videos

34%

Playing games

37%

Banking

47%

Maps

E-Commerce By Device (past 30 days)

50%

Purchased a product or service online

59%

Searched online for a product of service

45%

Visited an online retail store

44%

Made an online purchase via PC

31%

Made an online purchase via Mobile

Malaysia is one of the countries which has lower total internet advertising growth and higher mobile internet penetration.

These countries tend to have larger economies and have relatively mature internet advertising sectors and large middle classes that have fuelled demand for smartphones and tablets.

Sources: internetlivestats.com, internetworldstats.com, itu.int, Digital IN 2016 WeAreSocial, Global entertainment and media outlook 2015–2019, PwC, Ovum

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