Advertise in Malawi

Malawi has an internet penetration of 6.5 % so based on their total population of 17,749,82 people 1,160,839 are online, leaving 16,588,987 non-internet users.

Compare this to the African region which has an internet penetration of 20.7% with a total online population of 192,593,854 for the region as a whole.

Advertise in Malawi 2017-09-08T12:17:41+00:00

Specific data on Malawi is difficult to come by but based on the aggregate data for the African region and extrapolated results there are:

1,907,875

households (10.7%) with internet access at home

1,759,882

households (9.9%) with a computer

83,716

households (0.5%) with a fixed broadband subscription

3,088,137

households (17.4%) with an active mobile broadband subscription

13,053,453

(73.5%) mobile cellular telephone subscriptions

206,230

(1.2%) fixed telephone subscriptions

Some of this data is incongruous and even contradictory. This is due to the limited and disparate measurement that has taken place in countries like this. As the quality and sources of data become available we will endeavour to update these statistics as soon as possible. If you have access to more accurate data for this, or any other developing market in the world, please share it with us!

Malawi is one of the countries which has lower total internet advertising growth and lower mobile internet penetration.

Only a handful of countries have relatively low mobile internet penetration coupled with low growth in total internet advertising revenue. Internet speed is one of the contributing factors. Nevertheless, these countries are still expected to have mobile internet penetration rates above 60% in 2019.

Sources: internetlivestats.com, itu.int, Global entertainment and media outlook 2015–2019, PwC, Ovu

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