Specific data on Macedonia is difficult to come by but based on the aggregate data for the European region and extrapolated results there are:
households (82.1%) with internet access at home
households (81.9%) with a computer
households (29.6%) with a fixed broadband subscription
households (78.2%) with an active mobile broadband subscription
(120.6%) mobile cellular telephone subscriptions
(37.3%) fixed telephone subscriptions
Some of this data is incongruous and even contradictory. This is due to the limited and disparate measurement that has taken place in countries like this. As the quality and sources of data become available we will endeavour to update these statistics as soon as possible. If you have access to more accurate data for this, or any other developing market in the world, please share it with us!
Macedonia is one of the countries which has lower total internet advertising growth but higher mobile internet penetration.
These countries tend to have larger economies and have relatively mature internet advertising sectors and large middle classes that have fuelled demand for smartphones and tablets.
Sources: internetlivestats.com, itu.int, Global entertainment and media outlook 2015–2019, PwC, Ovum