Advertise in Macau

Macau has an internet penetration of 72.6 % so based on their total population of 597,126 people 433,752 are online, leaving 163,374 non-internet users.

Compare this to the Asia Pacific region which has an internet penetration of 36.9% with a total online population of 1,506,275,447 for the region as a whole.

Advertise in Macau 2017-09-01T13:38:34+00:00

Specific data on Macau is difficult to come by but based on the aggregate data for the Asia Pacific region and extrapolated results there are:

232,851

households (39.0%) with internet access at home

215,043

households (36.0%) with a computer

53,390

households (8.9%) with a fixed broadband subscription

252,676

households (42.3%) with an active mobile broadband subscription

547,058

(91.6%) mobile cellular telephone subscriptions

67,469

(11.3%) fixed telephone subscriptions

Macau is one of the countries which has higher total internet advertising growth but lower mobile internet penetration.
This means there is plenty of room for growth but mobile internet penetration will remain relatively low even in 2019 as smartphones are prohibitively expensive for a sizeable proportion of the population. Poor Internet infrastructure and slow adoption of fixed broadband slowed the early development of Internet advertising in many of these markets, but this is set to change as an emerging middle classes boosts consumption and economic growth increases advertising budgets.
Sources: internetlivestats.com, itu.int, Global entertainment and media outlook 2015–2019, PwC, Ovum

International Advertising