Advertise in Lesotho

Lesotho has an internet penetration of 20.6 % so based on their total population of 2,160,309 people 444,376 are online, leaving 1,715,933 non-internet users.

Compare this to the African region which has an internet penetration of 20.7% with a total online population of 192,593,854 for the region as a whole.

Advertise in Lesotho 2017-09-08T21:40:37+00:00

Specific data on Lesotho is difficult to come by but based on the aggregate data for the African region and extrapolated results there are:

232,205

households (10.7%) with internet access at home

214,193

households (9.9%) with a computer

10,189

households (0.5%) with a fixed broadband subscription

375,853

households (17.4%) with an active mobile broadband subscription

1,588,719

(73.5%) mobile cellular telephone subscriptions

25,100

(1.2%) fixed telephone subscriptions

Lesotho is one of the countries which has lower total internet advertising growth and lower mobile internet penetration.

Only a handful of countries have relatively low mobile internet penetration coupled with low growth in total internet advertising revenue. Internet speed is one of the contributing factors. Nevertheless, these countries are still expected to have mobile internet penetration rates above 60% in 2019.

Sources: internetlivestats.com, itu.int, Global entertainment and media outlook 2015–2019, PwC, Ovum

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