Advertise in Kenya

Kenya has an internet penetration of 45 % so based on their total population of 47,251,449 people 21,248,977 are online, leaving 26,002,472 non-internet users.

Compare this to the African region which has an internet penetration of 20.7% with a total online population of 192,593,854 for the region as a whole.

Advertise in Kenya 2017-09-08T11:47:42+00:00

Specific data on Kenya is difficult to come by but based on the aggregate data for the African region and extrapolated results there are:

5,078,915

households (10.7%) with internet access at home

4,684,945

households (9.9%) with a computer

222,858

households (0.5%) with a fixed broadband subscription

8,220,866

households (17.4%) with an active mobile broadband subscription

34,749,330

(73.5%) mobile cellular telephone subscriptions

549,002

(1.2%) fixed telephone subscriptions

Kenya is one of the countries which has higher total internet advertising growth but lower mobile internet penetration.

This means there is plenty of room for growth but mobile internet penetration will remain relatively low even in 2019 as smartphones are prohibitively expensive for a sizeable proportion of the population. Poor Internet infrastructure and slow adoption of fixed broadband slowed the early development of Internet advertising in many of these markets, but this is set to change as an emerging middle classes boosts consumption and economic growth increases advertising budgets.

Sources: internetlivestats.com, itu.int, Global entertainment and media outlook 2015–2019, PwC, Ovum

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