Advertise in Israel

Israel has an internet penetration of 72.5% so based on their total population of 8,192,463 people 5,941,174 are online, leaving 2,251,289 non-internet users.
Compare this to the Europe region which has an internet penetration of 73.5% with a total online population of 604,147,280 for the region as a whole.

Advertise in Israel 2017-09-09T00:46:48+00:00

Israel’s internet advertising sector is a $543.7M industry, segmented as follows:

Display Advertising

amounts to $142.4M (26.2% of the total) and will grow by an annual CAGR of

3.28%

Video Advertising

amounts to $27.8M (5.1% of the total) and will grow by an annual CAGR of

11.40%

Search Advertising

amounts to $284.1M (52.25% of the total) and will grow by an annual CAGR of

-0.80%

Social Media Advertising

amounts to $34.2M (6.3% of the total) and will grow by an annual CAGR of

6.74%

 

Classifieds Advertising

amounts to $55.2M (10.1% of the total) and will grow by an annual CAGR of

10.68%

Mobile Advertising

as a standalone segment, including parts of the above segments, is growing fast and will amount to

$181M

Israel is one of the countries which has lower total internet advertising growth and higher mobile internet penetration.
These countries tend to have larger economies and have relatively mature internet advertising sectors and large middle classes that have fuelled demand for smartphones and tablets.
Sources: internetlivestats.com, internetworldstats.com, itu.int, Digital IN 2016 WeAreSocial, Global entertainment and media outlook 2015–2019, PwC, Ovum

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