Advertise in Ireland

Ireland has an internet penetration of 81% so based on their total population of 4,713,993 people 3,817,392 are online, leaving 896,601 non-internet users.

Compare this to the Europe region which has an internet penetration of 73.5% with a total online population of 604,147,280 for the region as a whole.

Advertise in Ireland 2017-09-08T23:29:02+00:00

Ireland’s internet advertising sector is a $402.8M industry, segmented as follows:

Display Advertising

amounts to $91.7M (22.8% of the total) and will grow by an annual CAGR of

10.57%

Video Advertising

amounts to $26M (6.4% of the total) and will grow by an annual CAGR of

13.32%

Search Advertising

amounts to $174.4M (43.3% of the total) and will grow by an annual CAGR of

8.55%

Social Media Advertising

amounts to $71.2M (17.7% of the total) and will grow by an annual CAGR of

5.29%

 

Classifieds Advertising

amounts to $39.5M (10% of the total) and will grow by an annual CAGR of

2.56%

Mobile Advertising

as a standalone segment, including parts of the above segments, is growing fast and will amount to

$169.8M

Ireland is one of the countries which has higher total internet advertising growth and higher mobile internet penetration.
These countries usually have strong economies with established Internet advertising sectors. Extensive telecoms infrastructure prompted early consumer adoption of both fixed broadband and mobile internet access. Most fixed broadband markets are not yet saturated, leaving room for further wired internet advertising revenue growth as connectivity increases. Stable macroeconomic forecasts will continue to boost internet advertising expenditure in the future.
Sources: internetlivestats.com, internetworldstats.com, itu.int, Digital IN 2016 WeAreSocial, Global entertainment and media outlook 2015–2019, PwC, Ovum

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