Advertise in India

India has an internet penetration of 34.8% so based on their total population of 462,124,989 people 1,326,801,576 are online, leaving 660,888,785 non-internet users.

Compare this to the Asia Pacific region which has an internet penetration of 36.9% with a total online population of 1,506,275,447 for the region as a whole.

Advertise in India 2017-08-31T19:34:56+00:00

India’s internet advertising sector is a $1,603.8M industry, segmented as follows:

Display Advertising

amounts to $310.4M (19.35% of the total) and will grow by an annual CAGR of

16.82%

Video Advertising

amounts to $103.9M (6.5% of the total) and will grow by an annual CAGR of

68.90%

Search Advertising

amounts to $780.1M (48.64% of the total) and will grow by an annual CAGR of

15.07%

Social Media Advertising amounts

to $249.2M (15.54% of the total) and will grow by an annual CAGR of

10.48%

10% of the population (46,212,499) are on social media, they spend an average of 2.3 hours per day on social platforms, 9% of them use their mobile devices to access social platforms which makes sense because 52% of the population has a mobile phone.

Classifieds Advertising

amounts to $160.1M (10% of the total) and will grow by an annual CAGR of

6.93%

Mobile Advertising

as a standalone segment, including parts of the above segments, is growing fast and will amount to

$1,605. 3M

India’s annual growth:

+19%

internet users

+15%

active social media users

+8%

mobile subscriptions

+16%

active mobile social users

Digital Device Ownership

84%

mobile phone

33%

smart phone

16%

PC

5%

tablet

3%

TV Streaming Device

N/A

Handheld Gaming Console

1%

E-Reader Device

3%

Wearable Tech Device

Time Spent with Media

4h 22m

Average daily use of the internet (PC/Tablet)

3h 07m

Average daily use of the internet (Mobile)

2h 17m

Average daily use of social media (any device)

1h 52m

Average daily use of television

Frequency of Internet Use

48%

Every day

30%

Once per week

16%

Once per month

6%

Less than once per month

Share of web traffic by device

33%

PC

66%

Mobile

1%

Tablet

N/A

Other devices

Top Active Social Platforms

13%

Facebook

12%

Whatsapp

11%

Facebook Messenger

+ 10%

Google

10%

Skype

8%

Twitter

8%

Hike Messenger

7%

Linkedin

7%

Instagram

6%

Wechat

Mobile Activities

21%

Mobile Messengers

17%

Watching videos

13%

Playing games

15%

Banking

17%

Maps

E-Commerce By Device (past 30 days)

23%

Purchased a product or service online

24%

Searched online for a product of service

23%

Visited an online retail store

20%

Made an online purchase via PC

17%

Made an online purchase via Mobile

India is one of the countries which has higher total internet advertising growth and lower mobile internet penetration.

This means there is plenty of room for growth but mobile internet penetration will remain relatively low even in 2019 as smartphones are prohibitively expensive for a sizeable proportion of the population. Poor Internet infrastructure and slow adoption of fixed broadband slowed the early development of Internet advertising in many of these markets, but this is set to change as an emerging middle classes boosts consumption and economic growth increases advertising budgets.

Sources: internetlivestats.com, internetworldstats.com, itu.int, Digital IN 2016 WeAreSocial, Global entertainment and media outlook 2015–2019, PwC, Ovum

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