Advertise in Iceland

Iceland has an internet penetration of 100 % so based on their total population of 331,778 people 331,778 are online, leaving 0 non-internet users.

Compare this to the European region which has an internet penetration of 77.6% with a total online population of 486,801,173 for the region as a whole.

Advertise in Iceland 2017-09-12T15:10:02+00:00

Specific data on Iceland is difficult to come by but based on the aggregate data for the European region and extrapolated results there are:

272,312

households (82.1%) with internet access at home

271,856

households (81.9%) with a computer

98,223

households (29.6%) with a fixed broadband subscription

259,344

households (78.2%) with an active mobile broadband subscription

400,112

(120.6%) mobile cellular telephone subscriptions

123,723

(37.3%) fixed telephone subscriptions

Iceland is one of the countries which has lower total internet advertising growth and lower mobile internet penetration.

Only a handful of countries have relatively low mobile internet penetration coupled with low growth in total internet advertising revenue. Internet speed is one of the contributing factors. Nevertheless, these countries are still expected to have mobile internet penetration rates above 60% in 2019.

Sources: internetlivestats.com, itu.int, Global entertainment and media outlook 2015–2019, PwC, Ovum

International Advertising