Advertise in Hongkong

Hongkong has an internet penetration of 74.1% so based on their total population of 5,442,101 people 7,346,248 are online, leaving 1,901,147 non-internet users.

Compare this to the Asia Pacific region which has an internet penetration of 36.9% with a total online population of 1,506,275,447 for the region as a whole.

Advertise in Hongkong 2017-09-01T14:40:34+00:00

China’s internet advertising sector is a $589.9M industry, segmented as follows:

Display Advertising

amounts to $246.9M (41.85% of the total) and will grow by an annual CAGR of

26.60%

Video Advertising

amounts to $161.4M (27.36% of the total) and will grow by an annual CAGR of

21.42%

Search Advertising

amounts to $119.7M (20.29% of the total) and will grow by an annual CAGR of

9.69%

Social Media Advertising

amounts to $23.6M (4% of the total) and will grow by an annual CAGR of

7.07%

66% of the population (3,591,786) are on social media, they spend an average of 1.5 hours per day on social platforms, 59% of them use their mobile devices to access social platforms which makes sense because 82% of the population has a mobile phone.

Classifieds Advertising

amounts to $38.4M (6.5% of the total) and will grow by an annual CAGR of

7.88%

Mobile Advertising

as a standalone segment, including parts of the above segments, is growing fast and will amount to

$813.4M

Hong Kong’s annual growth:

+0.5%

internet users

+4%

active social media users

+3%

mobile subscriptions

+2%

active mobile social users

Digital Device Ownership

96%

mobile phone

79%

smart phone

58%

PC

37%

tablet

15%

TV Streaming Device

N/A

Handheld Gaming Console

1%

E-Reader Device

4%

Wearable Tech Device

Time Spent with Media

3h 19m

Average daily use of the internet (PC/Tablet)

2h 13m

Average daily use of the internet (Mobile)

1h 30m

Average daily use of social media (any device)

1h 37m

Average daily use of television

Frequency of Internet Use

94%

Every day

5%

Once per week

1%

Once per month

<1%

Less than once per month

Share of web traffic by device

65%

PC

29%

Mobile

5%

Tablet

N/A

Other devices

Top Active Social Platforms

50%

Facebook

47%

Whatsapp

30%

Facebook Messenger

24%

Wechat

17%

Instagram

17%

Line

15%

Google+

10%

Skype

9%

Sina Weibo

8%

Linkedin

Mobile Activities

58%

Mobile Messengers

43%

Watching videos

40%

Playing games

37%

Banking

51%

Maps

E-Commerce By Device (past 30 days)

57%

Purchased a product or service online

65%

Searched online for a product of service

39%

Visited an online retail store

51%

Made an online purchase via PC

33%

Made an online purchase via Mobile

Hongkong is one of the countries which has lower total internet advertising growth and higher mobile internet penetration.

These countries tend to have larger economies and have relatively mature internet advertising sectors and large middle classes that have fuelled demand for smartphones and tablets.

Sources: internetlivestats.com, internetworldstats.com, itu.int, Digital IN 2016 WeAreSocial, Global entertainment and media outlook 2015–2019, PwC, Ovum

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