Advertise in Guatemala

Guatemala has an internet penetration of 26.5 % so based on their total population of 16,672,956 people 4,409,997 are online, leaving 12,262,959 non-internet users.

Compare this to the American region which has an internet penetration of 66.0% with a total online population of 650,874,036 for the region as a whole.

Advertise in Guatemala 2017-09-13T17:56:45+00:00

Specific data on Guatemala is difficult to come by but based on the aggregate data for the American region and extrapolated results there are:

10,007,391

households (60.0%) with internet access at home

10,636,899

households (63.8%) with a computer

2,996,824

households (18.0%) with a fixed broadband subscription

12,937,261

households (77.6%) with an active mobile broadband subscription

18,024,033

(108.1%) mobile cellular telephone subscriptions

4,240,322

(25.4%) fixed telephone subscriptions

Some of this data is incongruous and even contradictory. This is due to the limited and disparate measurement that has taken place in countries like this. As the quality and sources of data become available we will endeavour to update these statistics as soon as possible. If you have access to more accurate data for this, or any other developing market in the world, please share it with us!

Guatemala is one of the countries which has lower total internet advertising growth and lower mobile internet penetration.

Only a handful of countries have relatively low mobile internet penetration coupled with low growth in total internet advertising revenue. Internet speed is one of the contributing factors. Nevertheless, these countries are still expected to have mobile internet penetration rates above 60% in 2019.

Sources: internetlivestats.com, itu.int, Global entertainment and media outlook 2015–2019, PwC, Ovum

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