Advertise in Ghana

Ghana has an internet penetration of 28.4 % so based on their total population of 28,033,375 people 7,958,675 are online, leaving 20,074,700 non-internet users.

Compare this to the African region which has an internet penetration of 20.7% with a total online population of 192,593,854 for the region as a whole.

Advertise in Ghana 2017-09-08T21:35:56+00:00

Specific data on Ghana is difficult to come by but based on the aggregate data for the African region and extrapolated results there are:

3,013,223

households (10.7%) with internet access at home

2,779,488

households (9.9%) with a computer

132,218

households (0.5%) with a fixed broadband subscription

4,877,282

households (17.4%) with an active mobile broadband subscription

20,616,108

(73.5%) mobile cellular telephone subscriptions

325,712

(1.2%) fixed telephone subscriptions

Ghana is one of the countries which has lower total internet advertising growth and lower mobile internet penetration.

Only a handful of countries have relatively low mobile internet penetration coupled with low growth in total internet advertising revenue. Internet speed is one of the contributing factors. Nevertheless, these countries are still expected to have mobile internet penetration rates above 60% in 2019.

Sources: internetlivestats.com, itu.int, Global entertainment and media outlook 2015–2019, PwC, Ovum

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