Advertise in Gambia

Gambia has an internet penetration of 16.9 % so based on their total population of 2,054,986 people 346,471 are online, leaving 1,708,515 non-internet users.

Compare this to the African region which has an internet penetration of 20.7% with a total online population of 192,593,854 for the region as a whole.

Advertise in Gambia 2017-09-08T21:34:25+00:00

Specific data on Gambia is difficult to come by but based on the aggregate data for the African region and extrapolated results there are:

220,884

households (10.7%) with internet access at home

203,750

households (9.9%) with a computer

9,692

households (0.5%) with a fixed broadband subscription

357,529

households (17.4%) with an active mobile broadband subscription

1,511,263

(73.5%) mobile cellular telephone subscriptions

23,876

(1.2%) fixed telephone subscriptions

Gambia is one of the countries which has lower total internet advertising growth and lower mobile internet penetration.

Only a handful of countries have relatively low mobile internet penetration coupled with low growth in total internet advertising revenue. Internet speed is one of the contributing factors. Nevertheless, these countries are still expected to have mobile internet penetration rates above 60% in 2019.

Sources: internetlivestats.com, itu.int, Global entertainment and media outlook 2015–2019, PwC, Ovum

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