Advertise in French Polynesia

French Polynesia has an internet penetration of 63.9 % so based on their total population of 285,735 people 182,442 are online, leaving 103,293 non-internet users.

Compare this to the Asia Pacific region which has an internet penetration of 36.9% with a total online population of 1,506,275,447 for the region as a whole.

Advertise in French Polynesia 2017-09-01T00:17:25+00:00

Specific data on French Polynesia is difficult to come by but based on the aggregate data for the Asia Pacific region and extrapolated results there are:

111,423

households (39.0%) with internet access at home

102,902

households (36.0%) with a computer

25,548

households (8.9%) with a fixed broadband subscription

120,910

households (42.3%) with an active mobile broadband subscription

261,777

(91.6%) mobile cellular telephone subscriptions

32,285

(11.3%) fixed telephone subscriptions

French Polynesia is one of the countries which has higher total internet advertising growth but lower mobile internet penetration.

This means there is plenty of room for growth but mobile internet penetration will remain relatively low even in 2019 as smartphones are prohibitively expensive for a sizeable proportion of the population. Poor Internet infrastructure and slow adoption of fixed broadband slowed the early development of Internet advertising in many of these markets, but this is set to change as an emerging middle classes boosts consumption and economic growth increases advertising budgets.

Sources: internetlivestats.com, itu.int, Global entertainment and media outlook 2015–2019, PwC, Ovum

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