Advertise in France

France has an internet penetration of 86.4% so based on their total population of 64,668,129 people 55,860,330 are online, leaving 8,807,799 non-internet users.
Compare this to the Europe region which has an internet penetration of 73.5% with a total online population of 604,147,280 for the region as a whole.

Advertise in France 2017-09-08T23:38:14+00:00

France’s internet advertising sector is a $4,736. 3M industry, segmented as follows:

Display Advertising

amounts to $633.4M (13.37% of the total) and will grow by an annual CAGR of

2.33%

Video Advertising

amounts to $562.5M (12% of the total) and will grow by an annual CAGR of

29.66%

Search Advertising

amounts to $1,874.1 (40% of the total) and will grow by an annual CAGR of

5.72%

Social Media Advertising

amounts to $453.3M (9.6% of the total) and will grow by an annual CAGR of

7.5%

50% of the population (32,334,064) are on social media, they spend an average of 1.3 hours per day on social platforms, 39% of them use their mobile devices to access social platforms which makes sense because 78% of the population has a mobile phone.

Classifieds Advertising

amounts to $1,213.1M (25.6% of the total) and will grow by an annual CAGR of

3.82%

Mobile Advertising as a standalone segment, including parts of the above segments, is growing fast and will amount to $2129.8 of the total in 2020.
France’s annual growth:

+2%

internet users

+7%

active social media users

+0.4%

mobile subscriptions

+4%

active mobile social users

Digital Device Ownership

91%

mobile phone

62%

smart phone

74%

PC

32%

tablet

 

11%

TV Streaming Device

N/A

Handheld Gaming Console

3%

E-Reader Device

1%

Wearable Tech Device

Time Spent with Media

3h 37m

Average daily use of the internet (PC/Tablet):

0h 58m

Average daily use of the internet (Mobile):

1h 16m

Average daily use of social media (any device):

2h 49m

Average daily use of television:

Frequency of Internet Use

82%

Every day

13%

Once per week

5%

Once per month

<1%

Less than once per month

Share of web traffic by device 

73%

PC

19%

Mobile

7%

Tablet

0.27%

Other devices

Top Active Social Platforms 

43%

Facebook

22%

Facebook Messenger

8%

Skype

11%

Google+

6%

LinkedIn

11%

Twitter

7%

WhatsApp

7%

Instagram

5%

Pinterest

9%

Snapchat

Mobile Activities

30%

Mobile Messengers

23%

Watching videos

19%

Playing games

23%

Banking

26%

Maps

E-Commerce By Device (past 30 days)

64%

Purchased a product or service online

69%

Searched online for a product of service

65%

Visited an online retail store

61%

Made an online purchase via PC

16%

Made an online purchase via Mobile

France is one of the countries which has higher total internet advertising growth and higher mobile internet penetration.
These countries usually have strong economies with established Internet advertising sectors. Extensive telecoms infrastructure prompted early consumer adoption of both fixed broadband and mobile internet access. Most fixed broadband markets are not yet saturated, leaving room for further wired internet advertising revenue growth as connectivity increases. Stable macroeconomic forecasts will continue to boost internet advertising expenditure in the future.
Sources: internetlivestats.com, internetworldstats.com, itu.int, Digital IN 2016 WeAreSocial, Global entertainment and media outlook 2015–2019, PwC, Ovum

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