Advertise in Equatorial Guinea

Equatorial Guinea has an internet penetration of 20.9 % so based on their total population of 869,587 people 181,657 are online, leaving 687,930 non-internet users.

Compare this to the African region which has an internet penetration of 20.7% with a total online population of 192,593,854 for the region as a whole.

Advertise in Equatorial Guinea 2017-09-09T09:32:05+00:00

Specific data on Equatorial Guinea is difficult to come by but based on the aggregate data for the African region and extrapolated results there are:

93,469

households (10.7%) with internet access at home

86,219

households (9.9%) with a computer

4,101

households (0.5%) with a fixed broadband subscription

151,292

households (17.4%) with an active mobile broadband subscription

639,506

(73.5%) mobile cellular telephone subscriptions

10,103

(1.2%) fixed telephone subscriptions

Equatorial Guinea is one of the countries which has lower total internet advertising growth and lower mobile internet penetration.

Only a handful of countries have relatively low mobile internet penetration coupled with low growth in total internet advertising revenue. Internet speed is one of the contributing factors. Nevertheless, these countries are still expected to have mobile internet penetration rates above 60% in 2019.

Sources: internetlivestats.com, itu.int, Global entertainment and media outlook 2015–2019, PwC, Ovum

International Advertising