Advertise in Denmark

Denmark has an internet penetration of 96.3% so based on their total population of 5,690,750 people 5,479,054are online, leaving 211,696 non-internet users.

Compare this to the Europe region which has an internet penetration of 73.5% with a total online population of 604,147,280 for the region as a whole.

Advertise in Denmark 2017-09-12T15:01:21+00:00

Denmark’s internet advertising sector is a $938M industry, segmented as follows:

Display Advertising

amounts to $226.3M (24% of the total) and will grow by an annual CAGR of

3.62%

Video Advertising

amounts to $35M (37.3% of the total) and will grow by an annual CAGR of

10.03%

Search Advertising

amounts to $375.4M (40% of the total) and will grow by an annual CAGR of

7.16%

Social Media Advertising

amounts to $150.3M (16% of the total) and will grow by an annual CAGR of

-0.75%

Classifieds Advertising

amounts to $151M (16% of the total) and will grow by an annual CAGR of

-5.14%

Mobile Advertising as a standalone segment, including parts of the above segments, is growing fast and will amount to $338.5M of the total in 2020.

Denmark is one of the countries which has lower total internet advertising growth and higher mobile internet penetration.

These countries tend to have larger economies and have relatively mature internet advertising sectors and large middle classes that have fuelled demand for smartphones and tablets.

Sources: internetlivestats.com, internetworldstats.com, itu.int, Digital IN 2016 WeAreSocial, Global entertainment and media outlook 2015–2019, PwC, Ovum

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