Advertise in Czech Republic

Czech Republic has an internet penetration of 88.4% so based on their total population of 10,548,058 people 9,323,428 are online, leaving 1,224,630 non-internet users.

Compare this to the Europe region which has an internet penetration of 73.5% with a total online population of 604,147,280 for the region as a whole.

Advertise in Czech Republic 2017-09-08T23:54:18+00:00

Czech Republic’s internet advertising sector is a $643.4M industry, segmented as follows:

Display Advertising

amounts to $237.7M (36.9% of the total) and will grow by an annual CAGR of

18.27%

Video Advertising

amounts to $39M (6% of the total) and will grow by an annual CAGR of

13.51%

Search Advertising

amounts to $272.6M (42.4% of the total) and will grow by an annual CAGR of

10.78%

Social Media Advertising

amounts to $55M (8.5% of the total) and will grow by an annual CAGR of

7.1%

Classifieds Advertising

amounts to $39.1M (6.07% of the total) and will grow by an annual CAGR of

4.14%

Mobile Advertising

as a standalone segment, including parts of the above segments, is growing fast and will amount to

$223.9M

Czech Republic is one of the countries which has lower total internet advertising growth and lower mobile internet penetration.

Only a handful of countries have relatively low mobile internet penetration coupled with low growth in total internet advertising revenue. Internet speed is one of the contributing factors. Nevertheless, these countries are still expected to have mobile internet penetration rates above 60% in 2019.

Sources: internetlivestats.com, internetworldstats.com, itu.int, Digital IN 2016 WeAreSocial, Global entertainment and media outlook 2015–2019, PwC, Ovum

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