Advertise in Cote de Ivoire

Côte d’Ivoire has an internet penetration of 22 % so based on their total population of 23,254,184 people 5,122,897 are online, leaving 18,131,287 non-internet users.

Compare this to the African region which has an internet penetration of 20.7% with a total online population of 192,593,854 for the region as a whole.

Advertise in Cote de Ivoire 2017-09-09T08:40:39+00:00

Specific data on Côte d’Ivoire is difficult to come by but based on the aggregate data for the African region and extrapolated results there are:

2,499,522

households (10.7%) with internet access at home

2,305,635

households (9.9%) with a computer

109,677

households (0.5%) with a fixed broadband subscription

4,045,792

households (17.4%) with an active mobile broadband subscription

17,101,429

(73.5%) mobile cellular telephone subscriptions

270,184

(1.2%) fixed telephone subscriptions

Côte d’Ivoire is one of the countries which has lower total internet advertising growth and lower mobile internet penetration.

Only a handful of countries have relatively low mobile internet penetration coupled with low growth in total internet advertising revenue. Internet speed is one of the contributing factors. Nevertheless, these countries are still expected to have mobile internet penetration rates above 60% in 2019.

Sources: internetlivestats.com, itu.int, Global entertainment and media outlook 2015–2019, PwC, Ovum

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