Advertise in Colombia

Colombia has an internet penetration of 56.9 % so based on their total population of 48,654,392 people 27,664,747 are online, leaving 20,989,645 non-internet users.

Compare this to the American region which has an internet penetration of 66.0% with a total online population of 650,874,036 for the region as a whole.

Advertise in Colombia 2017-09-08T22:26:36+00:00

Specific data on Colombia is difficult to come by but based on the aggregate data for the American region and extrapolated results there are:

29,203,191

households (60.0%) with internet access at home

31,040,199

households (63.8%) with a computer

8,745,219

households (18.0%) with a fixed broadband subscription

37,753,026

households (77.6%) with an active mobile broadband subscription

52,597,055

(108.1%) mobile cellular telephone subscriptions

12,373,948

(25.4%) fixed telephone subscriptions

Some of this data is incongruous and even contradictory. This is due to the limited and disparate measurement that has taken place in countries like this. As the quality and sources of data become available we will endeavour to update these statistics as soon as possible. If you have access to more accurate data for this, or any other developing market in the world, please share it with us!

Colombia is one of the countries which has higher total internet advertising growth but lower mobile internet penetration.

This means there is plenty of room for growth but mobile internet penetration will remain relatively low even in 2019 as smartphones are prohibitively expensive for a sizeable proportion of the population. Poor Internet infrastructure and slow adoption of fixed broadband slowed the early development of Internet advertising in many of these markets, but this is set to change as an emerging middle classes boosts consumption and economic growth increases advertising budgets.

Sources: internetlivestats.com, itu.int, Global entertainment and media outlook 2015–2019, PwC, Ovum

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