Advertise in Chile

Chile has an internet penetration of 77.8 % so based on their total population of 18,131,850 people 14,108,392 are online, leaving 4,023,458 non-internet users.

Compare this to the American region which has an internet penetration of 66.0% with a total online population of 650,874,036 for the region as a whole.

Advertise in Chile 2017-09-08T22:32:25+00:00

Specific data on Chile is difficult to come by but based on the aggregate data for the American region and extrapolated results there are:

10,883,044

households (60.0%) with internet access at home

11,567,635

households (63.8%) with a computer

3,259,048

households (18.0%) with a fixed broadband subscription

14,069,279

households (77.6%) with an active mobile broadband subscription

19,601,148

(108.1%) mobile cellular telephone subscriptions

4,611,353

(25.4%) fixed telephone subscriptions

Chile is one of the countries which has lower total internet advertising growth but higher mobile internet penetration.

These countries tend to have larger economies and have relatively mature internet advertising sectors and large middle classes that have fuelled demand for smartphones and tablets.

Sources: internetlivestats.com, itu.int, Global entertainment and media outlook 2015–2019, PwC, Ovum

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