Advertise in Brazil

Brazil has an internet penetration of 66.4% so based on their total population of 209,567,920 people 139,111,185 are online, leaving 70,456,735 non-internet users.

Compare this to the South America region which has an internet penetration of 61% with a total online population of 249,291,302 for the region as a whole.

Advertise in Brazil 2017-08-31T15:24:36+00:00

Brazil’s internet advertising sector is a $4.6B industry, segmented as follows:

Display Advertising

amounts to $961.3M (22.3% of the total) and will grow by an annual CAGR of

15.83%

Video Advertising

amounts to $285.4M (6.1% of the total) and will grow by an annual CAGR of

32.31%

Search Advertising

amounts to $2,230.7M (47.8% of the total) and will grow by an annual CAGR of

9.59%

Social Media Advertising

amounts to $923M (20% of the total) and will grow by an annual CAGR of

7%

49% of the population (102,688,281) are on social media, they spend an average of 3.3 hours per day on social platforms, 42% of them use their mobile devices to access social platforms which makes sense because 64% of the population has a mobile phone.

Classifieds Advertising

amounts to $205.1M (4.5% of the total) and will grow by an annual CAGR of

5.09%

Mobile Advertising as a standalone segment, including parts of the above segments, is growing fast and will amount to $2,128.1M of the total in 2020.

Brazil’s annual growth:

+13%

internet users

+7%

active social media users

-2%

mobile subscriptions

+13%

active mobile social users

Digital Device Ownership

91%

mobile phone

53%

smart phone

36%

PC

13%

tablet

6%

TV Streaming Device

N/A

Handheld Gaming Console

N/A

E-Reader Device

1%

Wearable Tech Device

 
Time Spent with Media

5h 14m

Average daily use of the internet (PC/Tablet)

3h 56m

Average daily use of the internet (Mobile)

3h 18ms

Average daily use of social media (any device)

2h 42m

Average daily use of television

Frequency of Internet Use

78%

Every day

14%

Once per week

6%

Once per month

2%

Less than once per month

Share of web traffic by device

72%

PC

26%

Mobile

2%

Tablet

0.05%

Other devices

Top Active Social Platforms

31%

Facebook

24%

Facebook Messenger

15%

Skype

17%

Google+

12%

LinkedIn

14%

Twitter

13%

Instagram

8%

Pinterest

29%

Whatsapp

11%

Taringa

9%

Snapchat

Mobile Activities

43%

Mobile Messengers

35%

Watching videos

21%

Playing games

28%

Banking

33%Maps

E-Commerce By Device (past 30 days)

44%

Purchased a product or service online

52%

Searched online for a product of service

46%

Visited an online retail store

41%

Made an online purchase via PC

21%

Made an online purchase via Mobile

Brazil is one of the countries which has higher total internet advertising growth and higher mobile internet penetration.

These countries usually have strong economies with established Internet advertising sectors. Extensive telecoms infrastructure prompted early consumer adoption of both fixed broadband and mobile internet access. Most fixed broadband markets are not yet saturated, leaving room for further wired internet advertising revenue growth as connectivity increases. Stable macroeconomic forecasts will continue to boost internet advertising expenditure in the future.

Sources: internetlivestats.com, internetworldstats.com, itu.int, Digital IN 2016 WeAreSocial, Global entertainment and media outlook 2015–2019, PwC, Ovum

View insights of students from this country who want to study in Australia, powered by Hot Courses

International Advertising